SSL. So you might of heard of those three little letters, but did you know that they can really benefit your website? If the answer is no, then this information could be invaluable for your business in the pursuit of brand confidence.

What is SSL?

Secure Sockets Layer, wait what? (Thats the SSL part) is a protocol used to secure and encrypt communication between computers. In other words, it helps keep sensitive information on your website (and the data it sends and receives) incredibly secure. This might include things like contact form user data, password submissions, membership information, banking credentials – basically any information that your website might store that you (and your users) would want to remain safe.

Take a look up at the navigation bar above (the website URL being, cotswoldwebdesign.co.uk) – see the little padlock before the address? That symbolises that this website has installed an SSL certificate and is therefore safely securing information. You can also tell if a website is using SSL by examining the website address itself. If it starts with https instead of http, you know SSL has been installed.

Why SSL is so important

Previously, SSL was important for one very specific reason: encrypting communication and securely storing information. SSL is now highly recommended by Google for all websites and crucial for eCommerce stores and sites handling sensitive information. As a website owner, this is especially important because you wouldn’t want that information to be compromised, plus you most certainly want to offer your users a first class experience. SSL will help you achieve that.

Another benefit of SSL is that it helps you to build trust with your users. The certificate authority must firstly verify that you are indeed the website and business that you say you are. If your website has SSL installed, your users can then trust that you are a legitimate company that won’t steal their information. I’m guessing you want to build that trust with your users, right?

Here’s the gamechanger

The one final reason SSL is important for your WordPress website is SEO. Google has announced that beginning in January 2017, they will flag websites that store passwords or credit card information without SSL as insecure as part of a long-term plan to mark all sites without SSL as insecure. That’s a huge initiative, and if your website doesn’t have SSL installed, it could seriously hurt your traffic and conversions.

The web is moving towards a more secure place, which means that no matter what type of website you’re running, having an SSL certificate installed will help your website thrive. SSL keeps your information secure, helps to build trust with your users, and keeps your website current and within industry standards.

So, how do you get it?

In the past, installing an SSL certificate was a bit of a juggling act. You’d have to buy it from a certificate authority, tell the hosting company about it, share information with both parties, and then attempt to get it activated. That’s not the worst system in the world, but it’s not the smoothest, either.

Here at Cotswold Web Design, we’ve decided to remove the technical hassle out of setup, with CotswoldSSL! CotswoldSSL offers a low cost SSL certificate solution to bolt on to your 365 Plan™. You can now get secure performance hosting and website encryption all under one roof!

We handle the technical process for you from start to finish! This includes installing the SSL certificate, renewing it for you each quarter and most importantly we scan your website and update all of it’s non-secure HTTP links, converting them to their HTTPS counterparts! This ensures that every part of your websites content is seen as secure.

Of course, if you need a special SSL certificate, like wildcard or EV, you can still upgrade to one of those too. For the majority of sites, however, a standard certificate like the CotswoldSSL certificate we are offering will be the perfect solution. Don’t wait for Google to add an insecure declaration to your website, beat the rush and get a CotswoldSSL certificate today! Contact us for a website review.

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