While larger companies invest heavily in their online security, small businesses need to understand the importance of cyber security too. According to our security partners approximately 30,000 websites are hacked every single day and new vulnerabilities are being discovered on an hourly basis. Unprotected? Worried? You should be.
With frightening statistics like these and the thought of having to continually rebuild your website after an attack, website security should be at the forefront of any businesses ongoing maintenance and development plan. Remembering back “before alarms and CCTV were required”, we casually strolled in and out of our homes feeling quite safe. This simply isn’t the case for home and business premises any longer, if it isn’t clamped down, it’s at risk from intruders – this much we do know.
So why aren’t you taking your website security seriously too?
Did you know that once your website has been hacked and most likely to be advertising little blue pills, most search engines like Google no longer see your website as a safe place to direct it’s users? Now blacklisted, your website sits alongside other victims potentially waiting for the crusher.
“I’ll just fix the problem if it happens, right?” Good luck with that.
In the light of your marketing, search engine optimisation and analytics, the security of your website often takes a back seat. A well implemented security and maintenance plan can help reduce the majority of todays attacks on your website, fixing a problem without software in place and after it has occurred might sound easier than you think. You have rebuilt the website framework, added all of your written content, photos, newsletter and contact forms – the list goes on.
Brilliant you’re ready to roll, the website will be live again. I can stop telling my customers that I sell those little blue pills. I can start earning again! Feels great until you are back to square one within a few days, just how did they hack my website again so quickly? The answer, you have rebuilt the website without eliminating the vulnerability.
Rebuilding your unprotected website after an attack is generally the most expensive part. Hiring someone to then trace the malware injection, close the back door (to your file structure) and clean up the mess can be costly too. Website security isn’t an after event strategy, implemented well and in advance – it’s a cost saving no brainer.
Just how did the hacker find me?
It’s only a matter of time, it’s no longer a case of why me, it’s when me? Your marketing attracts traffic, of all kinds. Even an amazing product requires selling, entrepreneurs understand this well and devise all types of marketing strategies from day one. The right combination of offline and online marketing, coupled with aggressive marketing techniques are used to attract more customers. It’s important to understand that the strategies used to attract customers will also attract hackers, but don’t worry, your competitors are experiencing this issue too.
“Leaving a business at the mercy of hackers is something that a startup business owner should absolutely avoid.”
Less conversion? Security can be a reason.
Websites are becoming more intelligent, so are hackers. To ease out the process of website hacking, hackers often make “bots” that scan a website against a newly found vulnerability. Many of these scanner bots visit your website on a daily basis. These scanners can send hundreds of requests to your website in search of vulnerabilities. What might look like legitimate traffic on your analytics page, could be bots trying to hack into your website. While you might think that your conversions are less because of the page layout or product quality, the reason might be completely different – just like Mr Robot and Evil Corp, you are being monitored.